Arnold Schwarzenegger has a strong companionship with BMW. Last year Arnold gave us the BMW IX Zues ad and we’re hearing Arnold will be back next month for the commercial sequel. This past Wednesday, Arnold was invited to be one of the speakers at the Consumer Electronics Show (CES) 2023 event held in Las Vegas. This time it was to promote another car which is the BMW i Vision DEE Car (a concept car not yet for sale). DEE stands for Digital Emotional Experience, which is also a self-talking car. The new BMW DEE car changes colors using electronic ink between 32 shades.
Arnold Speech:
“I want to congratulate BMW for leading the way into the future and embracing new technology instead of fighting it like some other companies do. Not gonna mention any names. No, I’m not going to go there. The bottom line is that technology can solve all the biggest problems. It can change the world. And like you’ve just seen it can be really really fun. That is for sure so I’m so excited to be part of this whole project and part of BMW and promoting this whole thing.
For the full speech from Arnold, click below.
With BMW DEE, here is a commercial that you will find entertaining. Introducing The BMW i vision DEE: The Ultimate Companion.