“Expendables 3” is taking over the Cannes Film Festival and Millennium Films is pulling the punches to make the movie as visible as possible. As part of the publicity campaign for the film, the cast members will be arriving at a press conference in tanks, along with a barrage of giant character banners all along the Promenade de la Croisette. It is possible that Arnold might be the ONLY Expendable driving a tank considering he's the only one with the training and the only Expendable to OWN his very own tank!
Mark Gill of Millennium says this will be an effective campaign because “for a 30-second TV spot in America, you spend just as much.” Gill continued that focusing on Cannes works since it’s “the place where the whole world is watching for 10 days.” Arnold will be joined by “Expendables” vets Sylvester Stallone and Jason Statham, as well as new cast members Mel Gibson, Harrison Ford, Wesley Snipes, Kellan lutz & many more big name stars!
At the Carlton Hotel, banners representing each of the characters will adorn the façade. Later that evening, there will be a big soirée at the Palm Beach nightclub.Expendables 2 made $305M globally.
In other news, Arnold confirmed his zombie drama will in fact be released this year. We're predicting around Halloween after Expendables 3, but the exact date is yet to be determined.
“There’s a movie that I’ve just done, which is called ‘Maggie’,” the Austrian Oak said. “It’s going to come out in the Fall.” To see the other projects Arnold talks about, including a few more Conan films, view this quick interview tidbit here!